Showit web design & branding for creatives and coaches. My specialty is creating strategic & user-centric websites for standout brand experiences that fuel brand loyalty and boost revenue. As your expert at building shops & memberships with Showit, I have plenty of tips to share for skyrocketing conversions in my weekly Moneymaking Memos!
Unlocking the color magic behind your brand โจ
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So, Reader, you know when you're picking a new outfit, and you suddenly realize that the right shade of blue can make all the difference? โ Or black in my ever so monochromatic closetโฆ ๐ โ Yeah, that's kind of how I feel about choosing colors for a brand. โ It's not just about randomly picking pretty colors from a mood board. โ It's about finding those perfect hues with the right undertones that truly embody the emotions you want your brand to evoke. โ Sounds simple, but trust me, it's an art. Here's where it gets even cooler: โ Once we've got our chosen colors, the real magic begins with the color balance and expansion. โ To some, it might sound like an extra step, but to me, it's the heartbeat of the brand. โ Take a page from my own process when working on a client brand, where we have our selected color palette, and we are actually balancing it out by having: โ ๐ฃ our main brand color ๐ฃ two main accents ๐ฃ two complementary accents โ But there's ONE more step I absolutely think opens up the doors to the best brand color usage. 9/10 clients ALWAYS comment that their mind is blown when they see it in action in their brand guidelines: Playing with opacity. โโ By tweaking the opacity of our chosen colors, we can create a whole spectrum of shades. โ Take this mood board we did for Beryl and Stacie of Revitalized for example: we started with our core brand colors and ended up with a whopping 24 shades! โ All beautifully synchronized to give a cohesive and polished look. โ โ โ โ I'm sure by now you've picked up on my slight obsession with colors. ๐ โ But in all honesty, everything I do here is with intention and purpose. My goal is to help you make your brand shine in all its vibrant glory, in the most profitable way (great design + consistency = trust & conversions). โ So, if you're looking for someone to treat your brand with this level of detail and passion, I'm your person. โ Think you'll see your brand colors in a new light? โ Possibilities just opened up and you can apply everything I described and get more out of your palette and still stay cohesive! Win-win. Hit reply and let me know what you think about this! โ
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Money-making brand & website strategies
Ingrid Urena at Penguin Designing
Showit web design & branding for creatives and coaches. My specialty is creating strategic & user-centric websites for standout brand experiences that fuel brand loyalty and boost revenue. As your expert at building shops & memberships with Showit, I have plenty of tips to share for skyrocketing conversions in my weekly Moneymaking Memos!
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